Social media platforms are crucial to your online branding efforts. A well-crafted social media plan enables you to build and engage followers, demonstrate value, and learn about your target audience. With offices in Annapolis, Maryland, our firm works daily with local and national clients and businesses looking to build and expand their online branding through [...]
Employees of businesses may take their reputation online for granted because they assume that the greater company already has an established profile and reputation, making it less important for the individual. However, it’s an absolute necessity for any business employee to maintain a good online presence. It’s not something that should be neglected and it’s [...]
You may have already accepted that imagery is an essential component of social media marketing today. With so much text and information uploaded online every second of every day, it's easy to feel like you're bombarded with information. Readers Suffer From Information Overload Too Imagine, from this perspective that your readers, too, are likely experiencing [...]
Have you been holding off on using YouTube for your business because you think it’s too difficult? Perhaps because you don’t know how to get started? Or you’re unsure of what kind of content is most likely to intrigue your audience? Never fear- Media Driven Results is here! Why YouTube Amidst So Many Options? There [...]
Why You Need YouTube and Facebook in a Marketing Campaign It turns out that a holistic approach to social media sites like YouTube ad Facebook can be beneficial for advertisers. Up until this point, advertising dollars have been primarily diverted towards television as a result of the potential reach. The daily reach of YouTube however, [...]
Using LinkedIn To Get Referral Work Arguably the social media site most geared towards professionals, LinkedIn is a great fit for attorneys. The reason is because there are many others in similar industries you can connect with on the site, but there are also a number of features that make it a great place for [...]
The "Cold Call" No Longer Exists Gone are the days of cold calls. The Internet has changed the way consumers and businesses look for products and services. “The money is in the list” was great before the Internet. However, now businesses don’t have to call in a sales person to educate them as often. Most [...]
3 Common Social Media Mistakes That Could Kill Your Credibility Harnessing the social web is one of the fastest ways to put your online presence on the map. There are three basic reasons why companies use social media to boost their traffic and engage audiences: Social media is viral by nature, which means that posting [...]
