Why Your Company Should Be Paying Attention to YouTube

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Why Your Company Should Be Paying Attention to YouTube

Red flat Video player bar template for your design. Trendy MinimHave you been holding off on using YouTube for your business because you think it’s too difficult? Perhaps because you don’t know how to get started? Or you’re unsure of what kind of content is most likely to intrigue your audience? Never fear- Media Driven Results is here!

Why YouTube Amidst So Many Options?

There are so many different social media channels out there today. Video marketing and in particular, YouTube, is an important way to connect with your ideal customers. The desire and production of video content online has increased significantly in the last year and a half. YouTube is a very important component of an online social media strategy but it needs to be used in the most effective manner.

The Sheer Volume Potential on YouTube is Huge

Consider for a moment that 300 hours’ worth of video content are uploaded to YouTube every single minute. YouTube is extremely valuable for business because it helps to reach new audiences and grow your brand. People often had to YouTube when they were looking for advice on something and what to identify with an expert in the field as quickly as possible.

The bottom line is you simply can’t ignore YouTube, but how you use it does depend on your individual business. Think carefully about keywords, for example, when you are crafting and online strategy involving YouTube. You want to be using keywords that your ideal watchers are searching for.

How to Start with a YouTube Marketing Strategy

You can start off your YouTube search strategy by taking a look at what is already out there. What are your competitors posting? How long are the average videos posted by your competitors? Are these competitor videos getting comments, likes and other feedback? And are they being shared across different social media platforms?

One of the most important things you can do when designing a YouTube strategy is to think about how your audience likes to listen. Doing some market research ahead of time about your target audience will give you a lot of direction about how to organize the content. It’s important to know, for example, the kinds of titles they’re likely to click and how long they like to listen.

YouTube is an amazing library of content online today but you need to know how to use it. Partnering with a company like Media Driven Results gives you the benefit of getting the maximum exposure out of YouTube while still creating content that is extremely valuable for your end audience.

About the Author:

Stephanie
My name is Stephanie and I help businesses build credibility and increase their online visibility. I am the President of Media Driven Results and head the Elite Sales Team at Digital Law Marketing. For the last 17 years, I’ve helped provide my clients with full lifecycle support for marketing initiatives, including custom website design, digital marketing, social media positioning, and ongoing online reputation management. I’m an award winning law firm analyst whose dedication and drive has led my clients around the globe to see significant increases in their web traffic: I work hard so my clients can rest easy.

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