Content Marketing Online in Annapolis, Maryland
Did you know that year over year, growth for unique website traffic is 7.8 times higher for content marketing leaders as compared to those who are classified as followers? Content marketing is increasingly important because it is one of the most effective ways to engage with your potential customers.
What You Need to Know About Content Marketing Today
You probably have questions about how best to leverage your content marketing, including:
- How often should we post?
- What should we be writing about?
- How long should these posts be?
- How do we craft titles and topics that are relevant to our audience and encourage them to click?
All of these are valid questions, but not having the answers right away can discourage from you maintaining a consistent and effective content marketing plan.
Where Many Businesses Fall Short with Content Marketing
An additional challenge for many businesses in today’s busy environment is how to keep up with this demand for content marketing when they do not have the teams, the expertise, the interest or the time to carry out the goals of content marketing. In order to succeed, keeping up with content marketing can be a challenge particularly when you feel pulled in multiple different directions with social media channels as well as writing content for your website, promotional content for your email list and content for your blog. Thankfully, that’s where Media Driven Results comes in.
Reasons to Outsource Your Content Marketing
When you pass off the content marketing piece of your overall marketing strategy, you get the confidence in knowing that your content is being handled appropriately, professionally and on deadline. You know that the content written will be high quality and caters directly to your ideal clients, taking one more thing off your plate and allowing you to focus on the bigger picture.
Content marketing is increasingly complex and the algorithm for various search engine rankings is changing on a regular basis. That’s why you need a firm who has their ear to the ground when it comes to changes in the content marketing world. We use industry best strategy techniques for creating your content so that it has a better chance of engaging with your readers, being shared and truly making an impact. Our content has multiple purposes, including:
- Helping you improve or sustain a search engine ranking
- Establishing you as a thought leader in the field
- Providing thought provoking content that encourages your readers to respond and engage with you
If you are feeling overwhelmed by content marketing, you’re not alone. But thankfully, you don’t have to be responsible for the entire strategy. At Media Driven Results, we design a strategy most in line with your personalized goals and then determine how to carry it out. We’ve been serving the Maryland and Annapolis area for years and we’d love to discuss how we can help you achieve your goals.