Business Marketing Services in Annapolis, Maryland
Businesses need unique marketing strategies for success in the marketplace. What works for a large business won’t work for your small business. Your needs and goals are different, as should your marketing plan. At Media Driven Results, we specialize in online marketing for your business — increasing visibility, bringing you to the forefront of your community, and connecting with potential customers.
Even if you don’t do actual business online, you do need a sound online marketing strategy to maximize your success. However, many small to mid-size businesses simply don’t have the money or resources to devote to full-time marketing. Fortunately, you don’t have to hire more staff. Consider working with an expert marketing solutions company to develop and implement your strategy — without breaking the bank.
When someone searches online with a goal of finding something in a specific geographical area, it’s called a “local search.” Moz.com reports approximately 7 billion people in the U.S. make local searches on Google each month, on both desktop computers and mobile devices. This number is huge! If you’re not already taking advantage of it, it’s time to start.
If you want prospective customers to find you, you need to get your business in local online listings. Google Places is a great place to start. Not only does it give you a place to list your company location, description, and other valuable information, you also show up more frequently in local search results — meaning your business website gets in front of the right people.
Search engine optimization (SEO) is a well-known marketing strategy, for local and national businesses alike. However, SEO trends constantly change, and it’s almost a full-time job keeping up. Fail to keep up with trends and changes to Google’s search algorithms and analytics, and you may suddenly find your business falling low in search rankings — bad news.
At Media Driven Results, we have tried and true strategies for improving SEO. We stay on the cutting edge of SEO trends and apply them to your Internet presence. This can be something as small as ensuring all of your business’s contact information is in the right place, or as big as optimizing all your content with keywords focusing on your geographical area.
Social Media Management
Just about everyone uses social media to connect with each other today, and your small business should be no exception. However, the days of simply creating a social media account — be it Facebook, LinkedIn, Google+, or Twitter — are over. You need to manage your social media, keep it lively and current, and actively connect with your customers and community. Social media also helps you establish your brand, create relationships with clients or consumers, and get the word out about your latest blogs, events, or announcements.
Once you have an active presence on social media, however, the behind-the-scenes work continues. At Media Driven Results, we continually analyze your social media visitors and followers, as well as their activity on your pages. We find out what’s working and what’s not — and adjust our strategies accordingly. The online business marketing arena is dynamic, and we are too.
With social media marketing, what used to be a one-way conversation between a business and its clients is now an open discussion. A large reach on social media also helps improve your SEO. As you can see, all of your small business marketing works together, which is why it’s so important to have an integrated strategy.
Call Media Driven Results today for a free consultation at 410.812.1788, or drop us a line on our Contact page.